Director of Social Media and Brand Development job vacancy in Sugar & Hive Beauty Bar + Habit Modern Massage – Jobs in Richmond, VA

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Job Details
Company Name : Sugar & Hive Beauty Bar + Habit Modern Massage
Company Location : Richmond, VA
Job Position : Director of Social Media and Brand Development
Job Category : Jobs in Richmond, VA

Job Description :
Sugar & Hive and Habit Modern Massage is hiring for a Director of Social Media and Brand Development.
Who we are:
We are Sugar & Hive Facial Bar and Med Spa; an award winning spa located in Richmond, VA and Henrico, VA. We recently launched a brand new massage boutique located in Richmond, VA called Habit Modern Massage. We have made it our mission to redefine the skin care and massage experience. At Sugar & Hive we provide exceptional results-driven skincare treatments combined with cult-favorite medical aesthetic treatments in a beautiful setting that stands out from the rest.
Our goal from the beginning was to make skincare treatments accessible, convenient, and to exceed all aspects of the expectations of the consumer.
We are grateful you have taken the time to read about us and learn more.
Overview and Responsibilities: Develop and implement social media strategy.
Content development, including creating cohesive brand graphics and videos representing our brand and our services.
Develop and implement creative strategies that align with various social channels such as Facebook, Instagram, Twitter, YouTube, and Tik Tok.
Manage ads on Facebook and Instagram, including developing, strategizing, testing, and implementing our ads.
Test and optimize our ads, social media content, blogs, and emails.
Manage our email marketing, including writing monthly emails, managing our monthly specials and announcements, etc.
Manage and coordinate all photo and video shoots and our management team to capture our providers, products, space, and services.
Responsible for responding and communicating with our audience.
Responsible for partnering with our community partners and business partners to work together to engage our audience and grow our audience.
Develop and execute our campaigns to increase our appointment volume, service volume, membership, and overall presence in our community.
Manage social calendars according to the strategy.
Manage PR and announcements to the community and our team.
Manage all aspects of our blog, including developing a strategy to align with social media, writing blog content, and publishing the blog every month.
Create and manage all aspects of branding, including business cards, menus, product material, forms, and other marketing material.
Maintain and update our website using Showit and Squarespace.
Requirements:
Bachelor’s Degree in writing, marketing, digital media, or equivalent job experience
3+ years of working in social media management, content management, and marketing and brand development
Superior verbal and written communication skills – strong attention to detail, including grammar, punctuation, tone, and structure
Creative copywriting skills
Copywriting for blogs, emails, social media, and video content
Proficient with Adobe Creative Suite
Proficient with Photoshop
Proficient with Canva
Experience with Premiere Pro, HTML, HTML 5, CSS
Experience with Showit and Squarespace
Extensive knowledge and experience with Facebook, Instagram, Twitter, TikTok, YouTube, and other social media channels
Skills:
What we expect of you (including all of the above):
Adaptable
Punctual
Detail Oriented
Resourceful
Independent
Self Motivated
Passionate about all things branding, social media, and content creation
Innovative
Highly creative
Analytical
Efficient
A good planner
Decision-Making Ability
Helpful
Excellent leadership skills
Computer skills and software skills such as Microsoft Office
Positive Attitude and Goal Driven
Ability to handle high-stress situations, multi-task, and work in a fast-paced environment
Ability to work independently and as a team
Task oriented and organized
Ability to problem solve and provide resolutions
Excellent time management skills
Must be customer-service oriented and attentive
Ability to maintain discretion and confidentiality of all guest information
Ability to remain calm under pressure, make decisions and be solution oriented, and create a positive outcome from a challenging situation.
Good judgment with the ability to make timely and sound decisions.
Compensation and Benefits
-Highly Competitive Salary
-Vacation
-Employer Contribution Health, Dental, and Vision
-PTO
-Education Reimbursement
-Education and Loan Repayment Assistance
-Performance Based Bonuses
Job Types: Full-time, Part-time
Pay: $50,000.00 – $70,000.00 per year
Benefits:
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance
Schedule:
10 hour shift
8 hour shift
Monday to Friday
On call
Weekend availability
Application Question(s):
Tell us about your experience.
Are you available evenings, weekends, and days? We require a flexible schedule.
Why are you interested in this position and what makes you a good fit?
Education:
Bachelor’s (Preferred)
Experience:
social media management and brand development: 3 years (Preferred)
Work Location: Multiple Locations