Junior ORM Executive job vacancy in MERAQI DIGITAL – Jobs in Kolkata, West Bengal

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Job Details
Company Name :
Company Location :
Kolkata, West Bengal
Job Position :
Junior ORM Executive
Job Category :
Jobs in Kolkata, West Bengal

Job Description :
We are looking for a Junior ORM Executive for our agency to create and manage listings for some of our clients. A Junior ORM Executive will be responsible for monitoring, connecting, conversing and engaging to enhance a brand’s online reputation.

Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby attending response management
Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time thus making the user journey with the brand worthwhile
Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online
Acknowledging compliments & showcasing the same on brand social media pages
Effectively identifying and utilising social listening tools for response management
Sharing the brand comments on real-time basis with the respective brand associates/managers
Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully
Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations, complaints and feedbacks about the brand
Recommending suggestions for improvements by preparing presentation reports over conversations analysed through tool comprising the below
What are people talking the most about the brand – sentiment summary?
Which social platform or a blog or a review site has received the maximum buzz in terms of people talking?
Any specific enhancement people want from the brand?
Any particular aspect of existing customers dislike about the brand?
Which particular state or region from where conversations are highest or lowest?
Giving a way forward strategy and providing a new direction to the brand for making the consumer experience better?
Benchmarking our brand against competition on the same metrics?
Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and further action
Assist in new benchmarks within social care


The ORM Executive is responsible for on-line content, tracking and analysis of reputation factors and account to successful management of Brand’s reputation
Facilitate problem resolution along with other questions
Performing an in-depth audit of the information on the world wide web and ensure positive reputation of the Brand
Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
Commenting positively on the most influential/negative forums and comments
Specialize in prevention and repair of the “Online Reputation Threats
Investigating the facts about the Comments
Understand the Level of the threat and analyze and manage Online Identities
Discuss and respond and continuously follow-up Plan Strategy and Implementation
Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments
Manage all review content and take necessary steps to curb inappropriate content
Track, analyze and make recommendations to account for new or revised content; optimize for SEO
Evaluate review and survey data for trends and anomalies
Coordinate monthly performance review and recommendations
Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions
Provide daily, weekly and quarterly analysis to the senior management

Educational & Professional Requirements

A degree in digital marketing, social media marketing/branding is recommended
Bachelors or Masters in Business Management or Mass Communication would be preferred
Working knowledge/familiarity with social listening tools
Hands on experience on social analytics and BI Tools
Content development and management expertise is required
Additional tools like SEO and knowledge in programming will be an added advantage
Outstanding command over written English
Experience in Education Industry would be an added advantage

Technical Expectations ORM Executive is expected to work on the following areas, manage proper reporting & recommendations and take necessary corrective steps.

Share of Voice Report
Sentiment Analysis Report
YouTube Analytics and Channel Creation, Management and Reporting
Facebook Page Creation, Management and Reporting
Instagram Page Creation, Management and Reporting
LinkedIn Page Creation, Management and Reporting
Google My Business – Complete Handling
Various Property Websites

Job Type: Full Time

Job Location: Kolkata

Level: Mid-Level Senior

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