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We got a new job details in Electric Symphony Media & they are Hiring Candidates for Product Coordinator
Job Details
Company Name : Electric Symphony Media
Company Location : Hoboken, NJ 07030
Job Position : Product Coordinator
Job Category : Jobs in California
Job Description :
ROLE
This role will be part of a Product Rotation Program, aimed at supporting the agency’s product leads. This role will begin with 1 year of rotational training to familiarize the team member with all 4 of the agency’s advertising offering, which include: Social Media, Paid Search, Programmatic and Digital Media, and Traditional Media Buying. After 1 year, this team member will join a specific product team, which will be based on performance as well as agency need.
This is an entry-level role – the ideal candidate has some internship experience in marketing, media, or advertising. This person should be willing to learn, quick on their feet, and adaptable. This candidate will work alongside all product leads within their 1-year rotation, and thus should be able to pick up on new concepts quickly and be able to provide both technical and strategic support on all 4 products after 1 year.
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PRODUCT: SOCIAL MEDIA
ESM’s current Paid Social Media Coordinator is the day-to-day steward of social media for assigned brands. They are responsible for leading campaign development, activation and innovation. They develop and drive strategy for client paid social media accounts across platforms, leveraging expertise across paid channels while complimenting larger strategic campaigns for clients and agency partners. They work alongside the Account and Client Services teams to launch, manage and optimize all social campaigns, using their knowledge to provide internal and external POVs and insight into the evolving social landscape. They are responsible for managing paid social budgets, supporting new business pitches, and are a resource for all things paid social to the team.
They apply their social mastery to work closely with Account and Client Services teams in the development and communication of all strategies while owning tactical execution. This role consists of two parts: strategy and activation. The Product Coordinator will assist in both parts.
The Product Coordinator will assist the Paid Social Media Coordinator in their role by:
Learn and become certified in Facebook/Instagram, TikTok, Twitter, Snapchat and other emerging social media platforms that become relevant for client and agency partners.
STRATEGY
Work alongside current paid social media team members to analyze the relevant social landscape for opportunities and create paid strategies accordingly.
Collaborate with the internal team to assist in developing and driving strategy for ESM’s owned paid social media accounts across various social platforms.
Work with internal social media team and audience development teams to ideate plans and campaigns for client approval.
Assist the current Paid Social Media, Account Management, and Client Services teams in creating strategic cross channel strategies.
Collaborate internally with other Product teams to grow cross-department plans.
Support the paid social practice forward within the agency.
ACTIVATION
Assist in the execution of paid social media campaigns for Facebook, Tik Tok, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and any other emerging social platforms.
Learn and assist in the analyzing and monitoring of ad performance on a daily basis.
Work with ESM internal departments to recommend optimizations and implement them when approved.
Learn and assist in the gathering of weekly, monthly, quarterly, and annual paid metrics across social media campaigns through ESM’s analytics dashboards.
Learn A/B testing to identify high-performing ads and incorporate learnings into future campaigns.
SEM
Our SEM team sets itself apart while managing search accounts for a myriad of industries.
This team currently leads all company search campaigns. They are responsible for helping create, implement, execute and continually optimize effective paid search campaigns for a range of agency clients. This team is a collaborator who thrives in a fast-paced, digital-focused agency.
The Product Coordinator will assist the current Paid Search Strategist in their role by:
Learn and become certified in Paid Search and Search360
Assist with planning, forecasting, reporting, and campaign management of large-scale paid search accounts across our full portfolio of countries and languages
Monitor spend and performance to report on the effectiveness of SEM campaigns
Work with Account Management, Client Services and Analytics teams to investigate performance trends, validate data, and understand how paid search is affecting conversion funnel
Recommend strategies and execute tactics for scaling and optimizing our paid search campaigns
DIGITAL
ESM’s Digital Programmatic Traders are responsible for day-to-day set up, monitoring, management, and optimization of campaigns across programmatic buying platforms. They collaborate with members across the Account Management, Client Services, and Analytics teams, and are results-driven, detail- and numbers-oriented individuals, who are able to solve problems creatively and analytically. They execute and optimize programmatic display/video/mobile campaigns across multiple platforms.
The Product Coordinator will assist the Digital and Programmatic teams in their role by:
Set-up and manage campaigns in Demand-side platforms (DSPs).
Perform ad trafficking in DCM for programmatic buys.
Provide ongoing, timely internal updates regarding managed campaigns to the Account Management and Client Services teams.
Work closely with the Account Management, Client Services, and Analytics teams for all tagging and reporting requirements.
Proactively monitor campaign activity for delivery, ad quality and performance.
Maintain knowledge of ad technology buying platforms and analytics tools.
Troubleshoot any technical and performance issues.
Also responsible for other duties as assigned, such as pulling ad hoc reports or supporting special projects.
TRADITIONAL
ESM’s Media Buyers manage the negotiation, purchase, execution and delivery process for traditional media buys, such as TV, Cable, Radio, Print, and Outdoor (as well as some digital extensions in OTT/CTV and streaming audio). They assist the Account Management department with media plan development, and are responsible for building and maintaining relationships with all external vendors.
The Product Coordinator will assist the Digital and Programmatic teams in their role by:
Assisting with the planning and execution of all traditional media buys for TV, Cable, Radio, Print, and Outdoor, as well as some digital extensions.
Keeping track of all sent orders/revisions/cancellations to ensure that paperwork is received and returned with a signed copy, and all electronic orders are confirmed.
Provide deadlines for materials and mechanical specs to internal stakeholders.
Assist the Account Management department with media plan development, including gathering materials and presentation building and providing rate expectations, creative specs, and placement recommendations.
Obtain vendor reports on campaign performance including TV post buys, delivery/pacing and optimization recommendations.
Build and maintain excellent Vendor/Publisher relationships
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QUALIFICATIONS
Bachelor’s degree in Communications or Communications studies, Marketing, Integrated Advertising, Business Administration, or related field.
1-3 years of industry or internship work in Marketing, Advertising, Digital Media, or similar vertical.
Strong working knowledge of MS Excel, Google Suite (Sheets, Slides, Docs, Drive) and operating in a Mac environment.
Basic understanding of digital media, digital media strategy development, campaign activation, and reporting.
Exceptional time management, attention to detail, proofreading and organizational skills.
Must be authorized to work in the US without visa sponsorship.
PREFERRED
1-3 years of experience activating and managing paid traditional, digital, social, search, and/or experiential media campaigns.
Working knowledge or familiarity of Trade Desk, DV360, Facebook Ads Manager, Google Ads, or other social, digital, and programmatic buying and management platforms.
Please review this sample timeline of the first year of the role. Here.
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