SEO Executive job vacancy in Pattern Drive – Jobs in Kolkata, West Bengal

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Job Details
Company Name :
Pattern Drive
Company Location :
Kolkata, West Bengal
Job Position :
SEO Executive
Job Category :
Jobs in Kolkata, West Bengal

Job Description :
Kolkata Full-Time 3-5 years Posted 2 months ago

Department : SEO

Designation : SEO Executive

Interview Type : Normal

Salary : INR 15000 to 45000 per month

Age : 27-40 years

Employment Type : In-House

Shift : Morning

Education Level : Graduate

No of Openings : 2

Job brief

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends and etc)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
Salary – 15k-45k
Experience- 3-5years
No of Openings- 2

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