Social Media Specialist job vacancy in ddm marketing & communications – Jobs in Michigan

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Job Details
Company Name :
ddm marketing & communications
Company Location :
Job Position :
Social Media Specialist
Job Category :
Jobs in Michigan

Job Description :
Social Media Strategist / Writer / Planner
We’re looking for an experienced social media professional passionate about understanding the ever-changing environment of social media marketing and applying that understanding to help clients succeed. Do you have what it takes to translate your passion into social strategies to support our growing B2B client mix?
ddm is a mid-sized marketing + communications firm based in Grand Rapids full of people who love what they do and take their clients’ and team’s success personally. This full-time Social Media Specialist position includes copywriting, managing, monitoring and overseeing the process of all activities related to social media projects—both paid and organic—underway for ddm clients and internally for our marketing initiatives. This role also involves a high degree of social media content development and placement strategy, listening to understand clients, and generating targeted messaging to specific audiences.
Communication and collaboration are key to maintaining highly responsive service levels. ddm’s social media specialist will engage with vendors, clients, and internal teams. They will work closely with account and specialist team members to translate marketing expectations into solutions that meet or exceed client goals. This position is designed to build depth to our existing Media team, helping them maintain high service levels, strong client relationships and delivery of effective solutions.
Your primary function: Social Media Specialist
Your roles to support that function:
Craft compelling, engaging and relevant social media post copy
Build and manage social media strategies
Build and maintain social media calendars
Use and understand platforms like Sprout Social, Cision, Hootsuite and others
Collect and present social media analytics
Report, listen, monitor and engage with audiences on social media
Work collaboratively with creative and media teams
Own content impact/results
Specific duties and responsibilities to support your roles:
Manage details, your own time, and several simultaneous projects
Strategize with clients to effectively integrate social media channels into their communications mix
Work with client teams to generate ideas for ongoing content development and enhancement
Serve ads and refine campaigns/ads on social media outlets based on analytics
Report the effectiveness of campaigns through analytics and make recommendations for continuous improvement
Share your deep understanding of all channels and measurement tools (e.g., google analytics, Radian6)
Effectively integrate your social media strategy and daily efforts with the work of other team members (e.g., email campaigns, digital advertising, creative, etc.)
Do all this to bolster ROAS, KPI and/or other communications or business objectives defined through collaborative efforts between ddm teams and clients
Continually look for ways to further integrate social media with ongoing strategic content management
Professional skills and qualifications needed for consideration:
4-year degree in marketing or related field
A passion for digital marketing in general and social media specifically
5+ years of social media, networking and community management experience
Digital advertising experience preferred
Previous agency experience preferred, however extensive experience and a passion for search, social and online marketing will be considered
Must have excellent written and verbal communication skills
High level of proficiency with the most relevant social media tools used to plan, create, post, analyze, refine, and report
High level of proficiency with Word, Excel + PowerPoint for proposals and reporting documents
Our niche: Delivering extraordinary service and solutions to highly complex or regulated industries.
Our passion: Amaze our clients.
Our core values:
1. Serve our clients tenaciously.
2. Respect the team.
3. Be curious – first ask why then tackle how.
4. Run through the wall attitude.
5. Deliver excellence, not excuses.
6. Play up a level.
Job Type: Full-time
401(k) matching
Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
8 hour shift
Monday to Friday
Application Question(s):
If selected for an interview, would you be able to provide us with writing samples of past work?
Bachelor’s (Preferred)
Social media management: 2 years (Required)
marketing agency: 2 years (Preferred)
B2B marketing: 2 years (Preferred)
Work Location: Multiple Locations

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